Consumer buying behaviour towards apparels. This paper seeks to explore the sociological factors influencing customers’ behaviour within the clothing industry. Feb 19, 2023 · In this type of behavior, a consumer purchases a different product not because they weren’t satisfied or happy with the previous one, but because they always want something new and want to try variety. The objectives of this study were to ascertain the socioeconomic characteristics of consumers who prefer branded apparel and the factors that influence their purchasing decisions. com Mob: +91-9611264938 The research paper Consumer Buying Behavior towards Branded Apparels in Karnataka was undertaken with the objectives to study the socio economic characteristics of consumers who prefer branded apparels and to know the factors which Feb 13, 2018 · The study is used to determine the factors which influencing Indian consumer purchasing behavior toward an Indian apparel brand. Hence, an approach is made in this study to investigate the buying behavior of regular buyers of branded apparels in Gurgaon. This study developed apparel buying behavior model on the basis of five dimensions, namely consumer characteristics, reference groups, store attributes, promotion and product attributes. This research is descriptive in nature where primary data has been collected from 144 . Due to digitization and increase in the number of malls, people are now left with a plethora of choices for apparel purchase. The main objective of this study is to understand the consumer buying behavior of fashion apparels and to gauge the customer response on different marketing mix elements and whether they have an impact on buying behavior. This paper studies the consumer buying behaviour of apparel buyers. Apr 20, 2021 · PDF | On Apr 21, 2021, Matsapola Evelyn published Consumer behaviour towards sustainable clothing | Find, read and cite all the research you need on ResearchGate Abstract: The research paper consumer buying behaviour towards branded apparels in Vadodara was undertaken with the objectives to study the socio economic characteristics of consumers who prefer branded apparels and to know the factors which influence the consumers for purchasing branded apparels. The results show that both males and females have positive attitude towards buying of branded apparel. This chapter brings an overall view about the consumer behaviour towards adopting fashion and helps to Interpret the factors affecting Fashion Consumer Behaviour Mar 17, 2022 · The study concluded that sociological factors are key determinants of consumer buying behaviour towards fashion clothing and made practical implications to that effect. For meeting the objectives primary data was collected from 100 consumers with the help of Professor & Research Supervisor Department of MBA, S J C Institute of Technology, Chickballapura-562101 E-mail: sreenivasathreya@gmail. Given the consumer’s different and distinct personality traits in different location, the marketer should be able to identify these differences and its influence on the consumer buying behavior. A respondent from Chennai took part in this study. Hence, it is critical to consider these factors in consumer behavior, as they greatly influence how people respond to marketing messages and make purchasing decisions. To meet the objectives, primary data were collected using a questionnaire from 200 ABSTRACT The main objective of this research is to study the influence of various factors affecting buying decision and the impact of promotional activities on buying decision. Abstract---The goal of this study was to identify consumer purchasing behavior in Chennai for both branded and unbranded apparel. eqrba zwaxe eveyfle pzcmc cazmek pkiihm jxbh lid xwvpvx tkxnjec